Mikin Soni

• Led a 3-member digital marketing team, including story writers, Video Editor, and Jr. SEO, optimizing SEO, SEM, PPC, and social media efforts. • Coordinated directly with CEO and Experienced Consulting teams to align marketing initiatives with business goals. • Strategy Development: Develop comprehensive digital marketing strategies aligned with overall marketing objectives, considering target audience, market trends, and company goals. • Managed a monthly marketing budget of 70,000+ for branding, marketing, and promotions. • Generated 180+ MQLs monthly (Paid + Organic) and handled approximately 1500+ monthly traffics. • Content Creation and Management: Oversee the creation and distribution of engaging and relevant content across digital channels, ensuring consistency in messaging and brand voice. • Email Marketing: Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis to maximize open rates, click-through rates, and conversions. • Analytics and Reporting: Utilize web analytics tools such as Google Analytics to track key performance indicators (KPIs), analyze campaign effectiveness, and generate insightful reports for management review. • Develop a good SEO strategy that grows organic search traffic and conversions • WhatsApp Marketing: Plan and execute WhatsApp Campaign

• Handling 6 Digital Marketing Projects • Led Team Handling: 4 SEO Person, 2 Content Writer, and 1 Graphics Designer team • Oversaw $2,000 monthly budget for ads, branding, and lead generation across Google Ads, and LinkedIn Ads in the USA • Generated 70+ MQLs monthly (Paid + Organic) (All 6 Digital Marketing Projects) • Develop a good SEO strategy that grows organic search traffic and conversions • Collaborate with the development & graphics designer person to implement SEO-friendly technical changes. • Collaborate with the Content Strategy to develop and optimize content for search. Optimize blog and web pages by analyzing user journey to increase conversions • Perform audits, research, and competitive analysis as necessary.

• Plan and execute all digital B2B/B2C marketing & Ecommerce marketing activities to achieve marketing goals - brand visibility and revenue generation through marketing channels - Web, SEO, Social Media, SEM, etc. • Redesign & developed new website starting to end. Lead a team and achieve company specific goals. • Develop a holistic SEO strategy that grows organic search traffic and conversions • Collaborate with the development & graphics designer person to implement SEO-friendly technical changes. • Collaborate with the Content Strategy to develop and optimize content for search. Optimize blog and web pages by analyzing user journey to increase conversions • Leveraged data-driven insights to increase inquiries from 1/month to ~30+/month. • Gain monthly visitors from 2200+ & also improved 1000+ Organic Visitors & 800+ Paid Visitors on In-House project (www.mettcover.com). • Perform audits, research, and competitive analysis as necessary. • Develop a cross-channel strategy for social media that translate top-level company narrative into day-to-day social content — as deftly executed across Twitter, LinkedIn, Facebook, and Instagram • Monitor social channels for important signals of community interests • Create engaging, high-quality, and on-brand social content activated at the right time and on the right channel and concerns • Coordinate content calendar executions on Twitter, LinkedIn, Facebook, and Instagram, including copy writing and asset coordination. • Assist in paid social media campaigns on LinkedIn, Facebook, and Instagram.

• Executed online sales through various channels and also convert ecommerce orders (B2C Inquiries). • Handling 1 IT Project & 1 service project and 1 eCommerce project • Gain monthly visitors from 3000+ on the Gift Cards website & also improved 1500+ Organic Visitors & 800+ Paid Visitors and etc. • Responsible for overall digital marketing works including SEO/SEM • Making content strategy for blogs and landing pages. • Perform audits, research, and competitive analysis as necessary. • Work directly with Project Head & CEO sir and Reporting to him. USE SEMRush paid tool. Experience with Google Analytics, Google My Business, Bing Webmaster Tool etc.

• Executed online sales through various channels to get immigration by investment inquiries. Successfully steered startup from ₹0 to profitability while eliminating all external debts. • Leveraged data-driven insights to increase inquiries from 1/month to ~20/month. Our inquiry is starting a minimum $100000 investment. • Optimized 20+ pages, which improved monthly visitors from 1500 to 1800 & also improved 250+ Organic Visitors & 800+ Paid Visitors on In-House project (www.myglobalcitizenship.com). • Paid Marketing Handling through Google Ads & Social Media Advertising • Cultivated ranked keywords from 10+ Keywords on 1st page and 50+ Keywords in top 50. Responsible for overall digital marketing works including SEO/SEM/Social Media activities. • Experience with Google Analytics, Bing Webmaster Tool etc. • Use paid tools like Flikover, SEMRush, Moz, Ahrefs and more. • Experience with Google Analytics, Bing Webmaster Tool etc.

• Successfully steered startup from ₹0 to profitability while eliminating all external debts. Leveraged data-driven insights to increase orders from 6/month to ~20/month. • Optimized site and wrote copy for 100+ pages, which improved monthly visitors from 400 to 6000. • Cultivated ranked keywords from 50 to ~8400; ~7000 keywords in top 10 & ~5000 in #1. • Paid Marketing Handling through Google Ads & Social Media Advertising • Make Strategy & Work Planning according to Updating in Google Algorithms. • Responsible for overall digital marketing works including SEO/SEM/Social Media activities. Responsible for evaluating in-House website as well as client websites and developing a plan filled with action items. • Handling 3 website including In-house and Australian clients • Managed content strategy for blogs & landing pages working closely with SEO and SMO. • Implement Structured Data (Schema Markup Code) in all my projects. • Work directly with Sales Head & CEO sir and Reporting to him. • USE paid tools like SEMRush, Moz, Ahrefs and more • Handled a SEO Team of 3 Members