Muhammed Kabeer

• Led the sales operations team to achieve annual sales volume and revenue targets, consistently exceeding divisional budgets. • Managed P&L, cash flows, and working capital to ensure profitability and financial sustainability. • Directed the implementation of sales fundamentals (MSL, LPPC, Planogram, channel profitability, trade negotiations) to align with business objectives. • Prepared and monitored annual budgets, including volume estimates, headcount allocation, overhead expenses, and capital expenditure projections. • Conducted periodic performance reviews, re-established forecasts, and implemented corrective actions to address variances. • Negotiated with business partners on gross margins, pricing structures, and advertising/promotional expenses to optimize profitability. • Controlled inventory levels through accurate forecasting, ordering, and stock management, minimizing lead time variances and stockholding costs. • Developed strategic customer-specific category plans, focusing on product rationalization, promotion analysis, and category assessment.

• Managed business operations through a distributor sales team, achieving 13% revenue growth and exceeding annual sales targets. • Developed and executed sales strategies to drive market penetration and increase brand visibility across the region. • Conducted regular performance reviews with distributors, providing training and support to improve sales effectiveness and operational efficiency. • Designed and implemented trade marketing initiatives, including in-store promotions, merchandising, and pricing strategies. • Developed and implemented revised Route-To-Market and optimized the resource deployment and improved the distribution and customer service levels. • Monitored and managed inventory levels at distributor hubs, ensuring optimal stock availability and minimizing stockouts. • Built and maintained strong relationships with key distributors, ensuring alignment with business objectives and fostering long-term partnerships. • Analyzed market trends, competitor activities, and customer insights to inform strategic decision-making and product positioning. • Trained and mentored distributor sales teams, improving productivity and achieving KPI targets. • Collaborated with cross-functional teams (marketing, supply chain, and finance) to ensure seamless execution of sales and trade marketing initiatives.

• Delivered 30% margin growth (QR 30M) within the first year by optimizing category performance. • Designed and executed trade marketing plans, increasing brand sales by 12% through effective promotions. • Managed inventory levels, reducing out-of-stock (OOS) instances by 8% and improving profitability. • Aligned customer marketing plans with brand objectives, driving 120 bps in market share. • Strengthened relationships with principal companies, ensuring timely updates and collaborative business planning.

• Managed a portfolio of key accounts worth US$ 27M , achieving 12% growth in annual sales. • Developed and executed account-specific strategies to drive revenue, increase market share, and enhance customer satisfaction. • Negotiated contracts and trade agreements, ensuring favorable terms and maximizing profitability. • Collaborated with trade marketing teams to design and implement promotional campaigns, resulting in increase in sell-through rates. • Conducted regular business reviews with key clients to assess performance, address concerns, and identify growth opportunities. • Built and maintained strong relationships with key stakeholders, including retailers, distributors, and internal teams. • Led cross-functional initiatives to improve supply chain efficiency, reduce lead times, and enhance product availability. • Trained and mentored junior team members, improving overall team performance and productivity.